Fit Truk — Fitness Outside the Box
Five athletes flexing and smiling together on the turf in front of the open Onnit x Fit Truk training bay, its interval timer glowing above the weight racks

Tour & Activation · Brands & Experiential Marketing

Onnit x Fit Truk

A branded Onnit activation with Fit Truk.

Overview

The project

Project overview pending Fit Truk approval.

Campaign

Campaign details

Brand
Onnit
Objective
Mobile Community Events, Workouts, and Competitions
Locations
Austin, TX
Duration
4 Days
Vehicle / trailer
Custom Branded Fit Truk 2.0
Activation format
4 Community Events Over 4 Days

Gallery

On the road

Wide view of the Onnit x Fit Truk activation with an athlete preparing to deadlift, a coach standing beside the open rig and a crowd of participants watchingAthlete deadlifting a barbell loaded with Rogue plates in front of the Onnit x Fit Truk training rigAthlete lifting a loaded barbell while a trainer coaches her beside the Onnit x Fit Truk rig with kettlebells racked insideAthlete holding a loaded barbell at the top of a deadlift in front of the Onnit x Fit Truk truck, with another athlete resting behindAthlete gripping a barbell set up for a deadlift in front of the Onnit x Fit Truk truck, in black and whiteAthlete with dreadlocks and sunglasses smiling while rowing during the Onnit x Fit Truk activation, in black and whiteSmiling athlete standing beside the Onnit x Fit Truk truck cab with a medicine ball on the ground, in black and whiteSmiling athlete in a backwards cap and sunglasses in front of the Onnit x Fit Truk truck, in black and whiteFive athletes flexing and smiling together in front of the Onnit x Fit Truk rig, with the Fit Truk powered by Onnit training bay and interval timer behind themThree athletes posing together in front of the Onnit x Fit Truk trailer during an outdoor activationAthlete in red pressing a kettlebell overhead beside the Onnit x Fit Truk training rig with Centr medicine balls racked insideAthlete rowing on a rowing machine in front of the Onnit x Fit Truk training rig during the activationTwo athletes celebrating with a handshake beneath the raised gull-wing canopy of the Onnit x Fit Truk rig, with rowing machines and a crowd behind themSmiling athlete sitting in an ice bath during the recovery experience at the Onnit x Fit Truk activationTattooed athlete throwing a shaka while posing in front of the Onnit x Fit Truk trailer after a workoutAthlete in yellow sunglasses setting up a heavy deadlift in front of the Onnit x Fit Truk rig with a crowd of participants watchingGroup of athletes deadlifting barbells in front of the Onnit x Fit Truk rig with its canopies raised during the activationAthlete lifting a loaded barbell in front of the Onnit x Fit Truk rig while other athletes prepare to lift beside herMuscular athlete gripping a barbell for a deadlift in front of the Onnit x Fit Truk training bay with its interval timer aboveAthlete gripping a barbell for a deadlift in front of the Onnit x Fit Truk truck while another athlete chalks her hands behindAthletes racing side by side on rowing machines on the turf as spectators and coaches cheer behind them at the Onnit x Fit Truk activationAthlete performing a one-arm kettlebell movement on the turf with the Onnit x Fit Truk rig open behind him, its interval timer above the cable stationsBarefoot athlete in a backwards cap swinging a kettlebell one-handed in front of the Onnit x Fit Truk rig while a coach watchesTattooed athlete hinging down to lift a kettlebell beside a rowing machine in front of the Onnit x Fit Truk training rigTattooed athlete hinging into a one-arm kettlebell swing on the turf with the Onnit x Fit Truk rig fully open behind, its weight racks and interval timer visibleAthlete in red locking a kettlebell overhead for balance during the Onnit x Fit Truk activation, with the branded rig behind herTwo smiling athletes flexing together in front of the open Onnit x Fit Truk training bay and its kettlebell rackWide view of two athletes training side by side on Onnit turf in front of the Onnit x Fit Truk rig with its gull-wing canopies raisedBack of an Onnit x Fit Truk event shirt reading Fitness Outside the Box with an illustration of the mobile gymAthlete in green pressing a kettlebell overhead in front of the opened Onnit x Fit Truk mobile gym with its awnings deployedCoach in a white cap briefing participants at the Onnit x Fit Truk activation, with rowers and battle ropes on the ground and the branded Fit Truk truck behindExhausted athlete catching her breath with hands on the ground in front of the open Onnit x Fit Truk rig, its interval timer above, in black and whiteSmiling athlete in a neon-yellow top walking past the Onnit x Fit Truk truck with a drink in hand, kettlebells racked on the rig beside herCooler of ice filled with Onnit x Fit Truk branded boxed water on the turf during the activationCoach in a white cap explaining the workout from a whiteboard beside the Onnit x Fit Truk mobile gym

Video

The activation

Our Work

Related projects

See our work
Group of athletes and organizers posing together in front of the LMNT x Fit Truk mobile gym trailer with its canopy raised, 'STAY SALTY' and LMNT lettering on the rig and an OG Training event backdrop behind them

Tour & Activation

LMNT x Fit Truk New York Tour

A branded mobile tour across New York.

View Project

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